价值观 brand value 歌颂骑乘经验celebrate the journey 我们相信对的过程会引导出正确的结果 we believe that right process will bring us to the right outcome. 超越自我push the boundaries 我们追求卓越、敢于创新与打破不合时宜的界限 we strive for excellence, being innovative and breaking outdated practices. 拓展无限的可能expand the experience 我们探寻所有可能的资源以拓展顾客所需的价值 to expand customer needed value, we explore all possible resources. 呈现真实keep it real 我们追根究底并回归原点去思考事情的本质 we go back to the basics and return to the origin to think about the nature of itself. 珍爱自然respect the planet 我们尊重地球并鼓励他人一同实践健康、喜乐、低碳的生活 we personally respect the planet and encourage others to live a low impact and environmentally conscious lifestyle.